tor hotel group

A group-wide creative partnership with the century-old family of Greek hospitality — eight properties and venues, one visual voice, from the trade-show floor to the breakfast table.

Branding & Identity Graphic Design Marketing & Growth Print & Editorial

CLIENT

TOR Hotel Group

INDUSTRY

Hospitality & Travel

SERVICES

Full Spectrum

TIMELINE

Ongoing/Retainer

THE BRIEF

one creative partner for a century-old family of hotels.

TOR Hotel Group carries more than a hundred years of Greek hospitality — four generations of the same family, from the grand era of Thessaloniki's seafront to a portfolio that today spans Eagles Palace and Eagles Villas on the Athos coast, ON Residence, The Excelsior, and City Hotel in the heart of the city, the historic Olympos Naoussa restaurant, and the group's newer ventures on the water and in the night. A family this large needs a creative partner who can hold one standard across all of it. That is the brief, and it is ongoing: design the group's shared moments — the trade-show booths, the sustainability program, the seasonal greetings, the things every property touches — and carry the same care into each property's daily surfaces.

WHAT WE DID

the group on stage

Designed the TOR Hotel Group booths for Philoxenia — Greece's flagship hospitality trade show — across consecutive years, giving the portfolio one composed presence in front of the industry.
Produced the group's Career Day booth and reception-desk graphics, so the family recruits with the same confidence it hosts.

group programs, designed to travel

Conceived and created the group's sustainability program identity end to end — from first concepts to the final mark and the 3Rs visual language that carry the commitment across properties, from guest communications to the merchandise on the shelf.
Designed the Kids Passport and its companion coloring pages — a group-wide program that turns the youngest guests into collectors of the family's places.
Produced the group's seasonal greetings — the Easter and Christmas cards and graphics that go out under the TOR name each year.

sao yachting, a brand born inside the family

Created the Sao Yachting brand outright — identity and website — for the group's arm on the water, carrying the register of the Halkidiki coastline from the mark to the imagery of Vourvourou, Ammouliani, and Athos.
A complete brand-and-web project in its own right, with its own case study to come.

the always-on property rhythm

Ran the recurring property programs behind the scenes — City Hotel's Concierge News editorial system, festive countdowns, and spa entrance poster, Tiger Loop's aperitivo and holiday flyer families, ON Residence's room-service menus, mini-bar cards, and monthly breakfast-buffet labels.
Carried the same discipline through the flagship partnerships told in their own case studies — the menus and campaigns of Olympos Naoussa, the full guest-facing system of Eagles Resort, and the seasonal wardrobe of The Excelsior.