olympos naoussa

An editorial menu system, a rolling print program, and season after season of campaigns for a Thessaloniki landmark.

Marketing & Growth Menu Design Print & Editorial

CLIENT

Olympos Naoussa · TOR Hotel Group

INDUSTRY

Hospitality & Travel

SERVICES

Extended

TIMELINE

Ongoing/Retainer

THE BRIEF

carrying a legend across every table it meets.

Olympos Naoussa reopened on Nikis Avenue in 2022 after a 28-year silence, returning to a city that still remembered when the Daily Telegraph called it the best food in Greece. TOR Hotel Group inherited an identity that was ready to go — and a room that demanded everything downstream of it be held to the same standard. They asked Kronikon to become the design partner responsible for taking that identity into every menu, every campaign, every seasonal moment, and every issue of the Greek press. The partnership began in 2022, and continues.

WHAT WE DID

menu & wine list system

Designed an editorial menu system where each ingredient earns its own line — measured typography, considered whitespace, and a disciplined section rhythm.
Established a monthly release cadence across the à-la-carte menu, the degustation menu, seasonal editions for every point on the Greek calendar, and a dedicated kids menu.
Systematized every menu as a matched bilingual pair, so Greek and English read as first-class citizens of the same document.
Extended the same discipline into the wine list, revised through multiple editions since the restaurant reopened.

seasonal campaigns

Curated a design language for every season on the Greek calendar — Christmas, Easter, Valentine's, Clean Monday, 25th of March — that reads unmistakably Olympos Naoussa across formats.
Delivered each campaign as a coordinated kit spanning print, social, and web, keeping the restaurant present in every channel it needs to be.

print advertising

Placed the restaurant across the titles Thessaloniki reads to decide where to eat — Gastronomos, SANI Mag, Taste & Travel, and Greece is Thessaloniki.
Composed each ad around one dish, one thought, and a Greek headline that trusts the reader — no exclamation points, no stock imagery.

invitations, events & extensions

Designed identities for the Chef's Lab residency series, the Turkish Airlines × Olympos Naoussa collaboration, and every new-menu presentation event.
Extended the restaurant's voice into vouchers, trifolds, and the small touches that turn a dining room into a brand guests can hold.