bloom and fresh
A custom e-commerce platform engineered from the ground up for Istanbul's style-led online flower studio — payments, delivery routing, courier logistics, and the blog to go with it.
THE BRIEF
engineering the machine behind a flower studio's promise.
Bloom and Fresh built its name on a simple promise to Istanbul: flowers with actual style, designed by a floral team, delivered the same day, looking exactly like the photograph. Keeping that promise takes more than a beautiful storefront — it takes a machine underneath it. The brief was the engineering: build the studio's custom e-commerce platform from scratch, with payments, delivery-zone routing across Istanbul's districts, and the courier logistics working quietly beneath the composure — and give the studio a blog of its own, designed and built to carry its voice beyond the shop.
WHAT WE DID
01
custom platform, engineered from scratch
- Developed the full Bloom and Fresh e-commerce platform as a custom build, not a template — storefront, collections, product detail, cart, and checkout, all engineered for the studio's specific way of selling.
- Translated the storefront's editorial design into a fast, faithful front-end — generous photography, fine typography, and full-bleed moments, rendered exactly as intended at every viewport.
- Structured the product architecture around the studio's real catalog logic — collections, occasions, arrangement styles, sizes, and presentation types — so the catalog could grow without the platform bending.
02
payments, routing & the delivery backbone
- Integrated the payment infrastructure so a considered purchase stays a fast one — options, delivery windows, and checkout in a single uninterrupted arc.
- Engineered the delivery-zone system that routes same-day orders across Istanbul's districts, with distribution paths and delivery windows built into the ordering flow itself.
- Built the couriers' side of delivery day — optimal route planning and live vehicle tracking on the operations backend — so the promise of flowers arriving exactly as pictured, exactly on time, runs on a system rather than phone calls.
03
the blog, designed & built
- Designed and developed Bloom&Blog end to end — the studio's editorial channel for care guides, seasonal stories, and the floral team's voice.
- Matched it to the storefront and wired it back into the shop, so a reader who came for a care guide leaves toward a bouquet.
THE OUTCOME
an online flower studio running on a platform engineered entirely for it.
100%
CUSTOM-CODED PLATFORM, ENGINEERED FROM SCRATCH
3
SYSTEMS BUILT IN · PAYMENTS · ROUTING · FLEET TRACKING
5
CATALOG DIMENSIONS ARCHITECTED · COLLECTIONS · OCCASIONS · STYLES · SIZES · TYPES
NEXT CHAPTER
selling something beautiful?
Let's engineer the platform that keeps its promises.