bloom and fresh

A custom e-commerce platform engineered from the ground up for Istanbul's style-led online flower studio — payments, delivery routing, live tracking, and the blog to go with it.

E-Commerce Web Development

CLIENT

Bloom and Fresh

INDUSTRY

Retail & Consumer Goods

SERVICES

Focused

TIMELINE

Long (6+ months)

THE BRIEF

engineering the machine behind a flower studio's promise.

Bloom and Fresh built its name on a simple promise to Istanbul: flowers with actual style, designed by a floral team, delivered the same day, looking exactly like the photograph. Keeping that promise takes more than a beautiful storefront — it takes a machine underneath it. The brief was the engineering: build the studio's custom e-commerce platform from scratch, with payments, delivery-zone routing across Istanbul's districts, and live location sharing on delivery day all working quietly beneath the composure — and give the studio a blog of its own, designed and built to carry its voice beyond the shop.

WHAT WE DID

custom platform, engineered from scratch

Developed the full Bloom and Fresh e-commerce platform as a custom build, not a template — storefront, collections, product detail, cart, and checkout, all engineered for the studio's specific way of selling.
Translated the storefront's editorial design into a fast, faithful front-end — generous photography, fine typography, and full-bleed moments, rendered exactly as intended at every viewport.
Structured the product architecture around the studio's real catalog logic — collections, occasions, arrangement styles, sizes, and presentation types — so the catalog could grow without the platform bending.

payments, delivery routing & live tracking

Integrated the payment infrastructure so a considered purchase stays a fast one — options, delivery windows, and checkout in a single uninterrupted arc.
Engineered the delivery-zone system that routes same-day orders across Istanbul's districts, with distribution paths and delivery windows built into the ordering flow itself.
Built live location sharing into delivery day, so the studio's signature promise — flowers that arrive exactly as pictured, exactly when expected — is something a customer can watch happen.

the blog, designed & built

Designed and developed Bloom&Blog, the studio's editorial channel — a home for care guides, seasonal stories, and the floral team's voice, matched to the platform and built to feed readers back into it.