BRANDING • SPATIAL SIGNAGE • DIGITAL MARKETING • 2026

la casa de obélix

Crafting a humorous, high-energy Greek street food brand identity, custom storytelling illustrations, and a multi-channel digital acquisition engine in Seville.

Branding & Identity Web Design

CLIENT

La Casa de Obélix

INDUSTRY

Food & Beverage / Hospitality

SERVICES

Full Spectrum

TIMELINE

Ongoing

THE BRIEF

injecting bold personality and humor into seville's culinary scene.

Before opening its doors on Avenida de las Ciencias in Seville, La Casa de Obélix partnered with Kronikon to build a Greek street food concept ("Bar Griego / Comida Artesanal") that breaks away from standard hospitality tropes. In a region with a highly competitive restaurant market, success required instant structural recognizability, cultural clarity, and a magnetic personality. Our studio took creative control from day zero, establishing a comprehensive visual system centered around custom character-driven illustration, a vivid Mediterranean color language, and a robust digital marketing engine designed to turn passing street traffic and online scrollers into loyal everyday diners.

WHAT WE DID

mascot development & brand system

Engineered a friendly, oversized, and highly expressive cartoon-style mascot character—pairing an iconic figure with playful modern details like sunglasses and an "I ❤️ GREECE" t-shirt to establish immediate approachability.
Paired the custom character illustration with bold, rounded typography to build a high-visibility typographic mark that stands out in busy, high-density urban environments.
Formulated the brand's core positioning statement and subtitle: "Manos de Grecia, Sabores de Leyenda" (Hands of Greece, Flavors of Legend) to frame the restaurant's artisanal food focus.

custom color architecture

Grounded the brand identity in a bright, Mediterranean-inspired color palette that feels fun, loud, and full of flavor before customers even step inside.
Systematized a clear six-tone palette architecture for uniform cross-media application:
- #D8AB42 (Vibrant Sun Gold) & #CF4E42 (Terracotta Red) to stimulate appetite and energy.
- #4A85A1 (Aegean Blue) & #4A8164 (Organic Green) to anchor the authentic Greek identity.
- #27262A (Charcoal Black) for high-contrast typography and #EFE9D7 (Warm Cream) as a soft, premium background canvas.

tactical print & spatial signage design

Designed physical touchpoints including high-finish textured business cards detailing the core menu offerings (Carnes a la brasa, Empanadas, Crepes, Postres, Cervezas, Zumos naturales).
Developed the physical outdoor menu architecture ("Carta" A-boards) with clear typographic hierarchies for rapid roadside reading.
Executed the main exterior storefront design, implementing a custom illuminated lightbox sign that anchors the property’s presence at night.
Carried the brand's signature humor into the interior space by designing custom illustrated wooden bathroom signage to distinctly differentiate the Hombres/Men and Mujeres/Women spaces with playful props.

visual storytelling & digital launch engine

Produced immersive background narrative illustrations—such as the custom cartoon scene of the mascot playing traditional backgammon (tavli) in a Greek village square—to use as premium content assets across digital channels.
Designed and deployed a fast, mobile-responsive web platform geared entirely for rapid menu exploration and direct localization findability.
Assumed total management of ongoing social media channels and highly targeted geo-fenced digital ad campaigns to drive immediate foot traffic from opening week onward.