wig party box

A brand from zero for an American start-up that ships party wigs by the box — a wig-in-a-circle mark, a mailer printed on all six sides, two-sided handout cards, trifolds in five editions for its bridal-boutique partners, gift cards, and a game-day campaign — built in bursts across three seasons.

Branding & Identity Marketing & Growth Packaging Print & Editorial

CLIENT

Wig Party Box

INDUSTRY

Retail & Consumer Goods

SERVICES

Full Spectrum

TIMELINE

Long (6+ months)

THE BRIEF

a box of wigs, a brand-new name, and a party that needed a face.

Wig Party Box sends color by the box — four or six party wigs in a theme, from Rose All Day to Blue Crush, for bachelorette weekends, game days, office off-sites and kids' parties. In early 2017 it was a name, three founders and a launch date, and everything the brand would ever be seen on was still to be drawn: the mark, the box on the doorstep, the card left on a boutique counter, the brochure a bridesmaid picks up. The brief came in seasons. The identity first, and the shipping box in time for the launch; print for the retail partnerships the following summer; and in the third year, gift cards and the creative for a university game-day campaign. Every piece had to look like the same party.

WHAT WE DID

the mark

Drew the logo as a bob wig closing into a ring — one pink shape with a blue offset behind it — and the name in three colors beneath, so it reads as a wig up close and as a circle from across the room.
Explored three colorways, settled on pink and blue, and delivered what a first-year brand needs: vector masters, the ™ version once the trademark was ready, and a banner-ready file for the launch.

the box

Designed the shipping box as the brand's first hello: the mark alone on the lid, the wordmark on the front, Get Wigged! and Bring the Wigs. Bring the Fun. on the ends — six faces of one white mailer, so the unboxing starts the party.
Built the side pattern from the mark repeated, so the box needs no second graphic, and drew an alternate lid with the pink spilling over the edge — the same mailer, ready to be quiet or loud.

the print

Designed the two-sided promotion card — a green-duotone party on the front under Transform ordinary events into unforgettable parties, the story and the shop address on the back — for the counters and events where the brand meets people in person.
Laid out the bridal-boutique trifold — price sheet, a Team Bride Checklist cover (1. Wigs 2. Wigs 3. Wigs), a Box Selections spread in the client's photographs — in five print-ready editions: four cities with their own codes, and a party version.

the third season

Designed the creative for a university gymnastics tie-in, Get Wiggy With Us, as one set — Facebook banners for the email and likes drives, the post, the email blast — all in red on red wigs, so a two-week contest looked like one campaign wherever it appeared.
Added the gifting pieces: a gift certificate with fields to fill, and $10 and $15 loyalty gift cards that redeem as a code at checkout — pink fluid shapes, the mark small, the number large.