the excelsior

Seasonal campaigns, menus, event graphics, and a fashion-era web concept for the five-star boutique hotel in the heart of Thessaloniki — a jewel of the city, dressed for every season.

Graphic Design Marketing & Growth Menu Design Print & Editorial Web Design

CLIENT

The Excelsior · TOR Hotel Group

INDUSTRY

Hospitality & Travel

SERVICES

Full Spectrum

TIMELINE

Long (6+ months)

THE BRIEF

dressing thessaloniki's most storied boutique hotel for every season.

The Excelsior is a Thessaloniki institution — a five-star boutique hotel in a preserved historic building steps from Aristotelous Square, a Small Luxury Hotels of the World member, and part of the TOR Hotel Group portfolio. A hotel this composed needs its communications held to the same standard, in every season and on every surface. Working downstream of the identity, we became the hotel's creative partner for the moments that carry it through the year — the seasonal campaigns, the holiday menus, the event graphics, and a web concept shaped around the hotel's boldest positioning chapter: the boutique hotel that loves fashion.

WHAT WE DID

the seasonal campaign system

Designed the hotel's seasonal pushes — Christmas, New Year, Easter — as complete campaign families, each delivered across print, social, web, and email so every channel dresses for the occasion at once.
Composed the festive menu editions — Christmas and New Year's dinners, Easter tables — as designed objects worthy of the dining room they announce.
Produced the recurring newsletter graphics and social carousels that keep the hotel's audience close between seasons.

the fashion chapter

Shaped the web concept for the boutique hotel that loves fashion — moodboard, site architecture, and a fully designed homepage built around the hotel's fashion experiences, from personal shopping and private fittings to the in-house fashion photoshoot.
Created the graphics for the Street Fashion Photo Exhibition — invitation, poster, social suite, and press piece — carrying the hotel's fashion voice into the city's cultural calendar.
Directed the content photography that gave the positioning its imagery — fashion and festive shoots staged in the hotel's own rooms and spaces.

rooms & presentation visuals

Produced the presentation visuals for the hotel's room categories — Classic and Deluxe city-view rooms composed and finished for web and campaign use.
Held every touchpoint to the hotel's register: understated, historic, and quietly luxurious.