solution services
A marketing website and collateral system for the Carolinas industrial contractor whose in-house teams cover maintenance, engineering, and construction under one roof.

CLIENT
Solution Services
INDUSTRY
SERVICES
Extended
TIMELINE
Ongoing/Retainer
THE BRIEF
carrying an industrial-services firm across every surface that speaks for it.
Solution Services is a Carolinas industrial contractor with more than a quarter-century of history — a firm whose in-house teams of engineers, welders, pipe fitters, millwrights, electricians, and riggers deliver turnkey work across maintenance, engineering, and construction. The clients they serve are the region's largest: paper mills, chemical plants, utilities, and manufacturers. The brief was to give a values-led firm the marketing web presence its craft deserves, and to build a collateral system — print, flyers, an eBrochure, campaign banners, ongoing content — that carries the same voice into every surface a specifier or a plant manager might meet the company on.
WHAT WE DID
01
marketing website & three-service architecture
- Designed and built the Solution Services WordPress site around the three service pillars that shape the business — Maintenance, Engineering, and Construction — so a plant manager, a project engineer, or a corporate procurement lead can navigate straight to the fit for their work.
- Structured a Capabilities architecture underneath each pillar with the granularity the firm's real scope requires — from laser shaft alignment to 3D scanning and modeling to plant relocation — without letting the site read as a specification document.
- Held the whole site to a visual discipline that reads as industrial-grade and human at once, matching the firm's Gritty · Enjoyable · Trustworthy · Caring value language.
02
team page & fifty-plus-portrait directory
- Directed and laid out a portrait-led directory of the full Solution Services team — engineers, field leadership, tradespeople, office staff — so the site foregrounds the people who show up on site rather than a stock-photo idea of them.
- Built a consistent portrait treatment across more than fifty team members so the directory reads as one company rather than a patchwork of headshots.
03
case-study, testimonial & client-logo systems
- Designed the case-study one-pager framework used across the firm's engineering, mechanical, and design-build wins — from CO2 suppression cover projects to jib crane platform builds to filter and lowerator beam replacements.
- Built the testimonial system that carries in-their-own-words trust from mill operations departments, plant engineering managers, and site construction leads at some of the largest paper and manufacturing operators in the region.
- Composed the client-logo system that surfaces the firm's enterprise-scale relationships — utilities, paper, cement, pharma, beverage — as a single, quiet proof line rather than a wall of marks.
04
print, flyers, eBrochure & campaign banners
- Designed the Electrical Services flyer that supports the firm's on-the-ground business-development work.
- Produced the 3D Scanning & Modeling eBrochure — a focused digital leave-behind for the engineering practice, sized for both email attachment and print output.
- Delivered the seasonal Gaffney e-blast banner and the ongoing campaign artwork that keep the Carolinas market audience aware of the firm through the year.






THE OUTCOME
one design partner carrying an industrial-services firm across web, print, and campaign.
3
SERVICE PILLARS · ONE MARKETING SITE
50+
PORTRAITS · ONE TEAM DIRECTORY
Every surface
WEB · PRINT · EMAIL · CAMPAIGN
NEXT CHAPTER
want your industrial firm to show up the way your craft does?
Let's build the website and the collateral system that carry your work — end to end.
