sao yachting
Brand and a bilingual, accessibility-first website for the TOR family's arm on the water — luxury cruises along the hidden coast of Halkidiki, from Ammouliani to Mount Athos.
THE BRIEF
launching the family's newest venture — on the water.
Sao Yachting is the TOR family's newest chapter, and its first out at sea: a luxury charter running its 38-foot Technohull RIB, the Lenator, out of Ouranoupoli to the hidden coast of Halkidiki — the emerald water around Ammouliani, the coves and blue lagoon of Vourvourou and Diaporos, the monasteries of Mount Athos seen from the sea, and the islands at sunset. A new venture needs a name and a face, and this one carried a particular demand: the website was part of an EU-subsidized digital project, so it had to meet strict accessibility standards — and still look like luxury. The brief was to launch the brand and build that site: bilingual, beautiful, and compliant.
WHAT WE DID
01
the brand
- Created the Sao Yachting identity outright — the mark and the visual world for the TOR family's first venture out at sea.
- Pitched it to the register of the coastline it sails — the luxury of the Halkidiki water, from Ammouliani to Athos — so a brand-new venture launched already looking established.
02
the bilingual website
- Designed and built the WordPress site in Greek and English — the boat, the four signature cruises, and the experience, structured so a visitor moves from the view to an enquiry.
- Gave each cruise its own room — Ammouliani, Vourvourou and Diaporos, Mount Athos, and the sunset sail — and set the Lenator at the center, the Technohull that carries it all.
03
accessibility, without compromise
- Built the site to the accessibility standards the EU-subsidized project required — and passed with zero accessibility errors, without surrendering the luxury feel the brand is selling.
- Host and maintain saoyachting.gr on managed hosting, renewed season after season.
THE OUTCOME
a launch brand and a beautiful site that everyone can use.
4
SIGNATURE CRUISES · AMMOULIANI · VOURVOUROU · ATHOS · SUNSET
2
LANGUAGES, ONE SITE · GREEK & ENGLISH
0
ACCESSIBILITY ERRORS · BUILT TO EU-GRANT STANDARDS
NEXT CHAPTER
launching a venture that needs a name and a home?
Let's build the brand and the site — beautiful, bilingual, and open to everyone.