proctotherapy
A patient-first website for Dr. Dimitrios Kyziridis's proctology clinic in Thessaloniki — one clear page per condition, an unembarrassing path to an appointment, and a site kept alive ever since.
CLIENT
Proctotherapy · Dr. Dimitrios Kyziridis
INDUSTRY
SERVICES
Extended
TIMELINE
Ongoing/Retainer
THE BRIEF
making a difficult subject easy to look up.
Proctological conditions are exactly the kind of thing people research alone, late, and anxiously — and exactly the kind of thing that responds best to seeing a specialist early. Proctotherapy — the Thessaloniki specialty clinic today in the hands of Dr. Dimitrios Kyziridis — needed a home that respects how those patients actually arrive: worried, searching a symptom, and hoping not to have to explain themselves twice. The brief was a brand and a site that meet them there — each condition given its own plain-language page, the specialist's approach laid out calmly, and an appointment never more than a step away.
WHAT WE DID
01
the mark & the patient-first architecture
- Designed the clinic's identity — the Proctocenter mark and favicon, a clean, calm face for a specialty patients find hard to talk about.
- Structured the site the way a worried patient searches — five conditions, five plain-language landing pages, the doctor's own words set in an order that lowers the barrier to picking up the phone.
02
the appointment path
- Built the contact flow around both of the clinic's locations — the private practice and the Euromedica Kyanous Stavros unit — with the form, the phones, and the maps on one page.
- Wired the practice's Google reviews into the site, so the trust patients report publicly does its work where the booking decision happens.
03
the living publication
- Set up the news-and-publications channel the doctor actually uses — his articles, from methods like Rafaelo® radiofrequency treatment to conference notes, published as he writes them.
- Keep the publishing loop running to this day — he sends the piece, it goes up, and the site stays as current as the practice.
04
hosted & kept in health
- Host and maintain proctotherapy.com on managed hosting — uptime watched, WordPress and plugins kept current, search sitemaps kept clean.
- Carried the work forward: when the doctor's surgical site was rebuilt in 2024, this site's landing-page structure became the blueprint he asked us to follow.
THE OUTCOME
a clinic site patients can face — and a doctor who kept building with us.
5
CONDITIONS, EACH WITH ITS OWN PLAIN-LANGUAGE PAGE
2
SITES FOR THE SAME DOCTOR — THIS ONE SET THE BLUEPRINT
24/7
UPTIME & UPDATES, WATCHED FROM OUR HOSTING
NEXT CHAPTER
need a site your patients can actually face?
Let's build the page they're nervous to search for — and make it kind.