loyalty rewarded

Product language, white-label UI, and the rooms it had to win — for a UK loyalty and cashback platform designed to live inside the brands people already love.

App/Product Design Marketing & Growth

CLIENT

Loyalty Rewarded

INDUSTRY

Technology & SaaS

SERVICES

Full Spectrum

TIMELINE

Medium (3-6 months)

THE BRIEF

designing a loyalty platform built to wear any brand's colors.

Loyalty Rewarded set out to put loyalty where customers already are — not in another standalone app, but inside the brands they love. A white-label Earn · Play · Win platform: points, cashback, and local offers, embedded straight into a partner's own website — as it did in partnership with Everton Football Club — and dressed head to toe in the partner's identity. A proposition like that needs design on every front at once. Working within the platform's existing mark, the brief covered the product's language and voice, the UI in every form it took — partner widget, mobile app, cashback flows — and the materials for the rooms where the platform's future would be decided.

WHAT WE DID

product language & voice

Created the platform's verbal identity — the Earn · Play · Win product language, and the phrasing and mottos that structure every screen, widget, and pitch the platform speaks through.
Wrote the voice to step back gracefully: language built to sit inside any partner's brand without competing with it.

white-label product UI

Designed the embeddable partner widget end to end — offers, points, cashback balance, map-driven local deals with categories, favourites, and city switching — delivered in full Premier League blue for the platform's partnership with Everton Football Club, Powered by Loyalty Rewarded.
Designed the Local Offers mobile experience — home, map, category browsing from beauty to food and drink, and the empty states in between.
Composed the cashback journey — earn, levels, and the congratulations moments that make points feel like winning — plus the campaign popups and on-site widgets built for partner acquisition pushes.

the rooms it had to win

Designed the investor pitch deck through its rounds of refinement, and the Product Ecosystem and card-linked-program materials that explain the machine behind the offer.
Built the pitch decks and proposals that took the platform into conversations with PayPal and EE — including the joint Everton × EE proposal that put the live partnership to work.