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eagles resort

A rolling design partnership for a Small Luxury Hotels member — twelve F&B outlets, a wine calendar, a kids club, a watersports sub-brand, and a hundred-year hospitality tradition.

CLIENT

Eagles Resort · TOR Hotel Group

SERVICES

Extended

TIMELINE

Ongoing/Retainer

THE BRIEF

one design language for a resort that never stops.

Eagles Resort is a Small Luxury Hotels of the World member on the Mount Athos coast, comprising Eagles Palace and Eagles Villas — two SLH properties, seven restaurants and five bars, a spa, a Kids Club, a yacht club, watersports, weddings, and a private beach. TOR Hotel Group asked Kronikon to become the resort's ongoing design partner, responsible for holding every guest-facing surface to a single visual standard. The partnership now covers menus, activity guides, wine events, sub-brand identities, marketing, and the resort's own heritage storytelling.

WHAT WE DID

01

the menu system

  • Designed one editorial menu system across every F&B outlet on the property — main restaurants, bistros, beach and pool venues, bars, in-room breakfast, and the Eagles Club — with a shared visual language and a distinct personality per venue.
  • Delivered every menu bilingual and refreshed seasonally, so any table on the property reads as unmistakably Eagles Resort.
  • Extended the discipline into a full wine list and dedicated menus for weddings, galas, and special occasions.

02

activities, events & wine program

  • Curated seasonal activity brochures aligned to the resort's opening, high, and low seasons.
  • Designed the collateral for the resort's Master of Wine calendar — including the Louis Roederer Gala Dinner and the Greek Food & Wine pairings.
  • Established a coherent visual grammar across event graphics, invitations, roll-up banners, and international press moments.

03

sub-brands & guest touchpoints

  • Developed a distinct visual identity for the resort's Waves watersports club — a sub-brand designed to sit gracefully within the wider Eagles ecosystem.
  • Systematized every guest-facing touchpoint the resort meets its visitors on — Kids Club signage, allergen labels, amenity table tents, water-bottle labels, QR flyers, and business cards.

04

marketing, press & heritage

  • Produced press-trip collateral, industry-show materials for ITB 2023, and travel-title advertising.
  • Designed the Vintage Travel Postcards — a heritage-marketing series built on archival 1973 photography of Eagles Palace, quietly reinforcing a fifty-year story on the Halkidiki coast.

THE OUTCOME

one design language across every table, terrace, and
touchpoint of a five-star resort.

12

Year-round

100%

F&B OUTLETS UNIFIED

EVENT & CAMPAIGN CALENDAR

GUEST-FACING CONSISTENCY

NEXT CHAPTER

have a brand that lives across many touchpoints?

Let's give it one voice — across every one of them.