cosmic solis
A Shopify homepage redesign for a Melbourne skincare apothecary — an already-launched store restyled, decluttered, and recomposed to lead every visitor to the product.
THE BRIEF
giving an already-launched store the feel its product deserved.
Cosmic Solis is a natural-skincare brand built around a distinctive thesis — that scent, deliberately composed, can shift emotional state alongside the physical work a face oil does on the skin. Its founder came to Kronikon with a store already live and a marketing push about to begin — and a homepage that didn't yet feel like the product, or guide anyone toward buying it. The brief was sharp and the window short: rework the style until the page reads as boutique apothecary rather than template, clear the clutter, recompose the flow so a visitor is led — calmly, without confusion — to Mana Oil and the purchase, and have it live before the campaign was.
WHAT WE DID
01
the homepage, restyled
- Reset the typography — Playfair Display over Quicksand, lowercase warmth in place of shouting caps — and retired the italic, bold, and competing emphasis that made the page hard to read.
- Brought every button, color, and text style into one coherent register, so the page reads as a single considered voice rather than a theme's defaults.
02
recomposed to sell
- Rearranged the homepage's sections into one persuasive arc — cutting what didn't serve it, keeping a single clear call to action, and closing with one more moment for the product before the end.
- Composed and wrote new frames to carry the brand's idea — "Devoted to the plant, powered with a touch of intuitive aromatic scent" — and brought customer testimonials onto the page for proof at the point of doubt.
03
imagery, curated to the mood
- Redirected the page's imagery from desert to botanical — the brand's actual world — curating the hero, ritual, and narrative images from the founder's own photo library.
- Published the finished homepage the same day her campaign went live — polished on every screen, so the launch landed on a page ready to receive it.
THE OUTCOME
a boutique apothecary given the shopify shelf its thesis deserves.
1
HOMEPAGE, RESTYLED & RECOMPOSED TO SELL
147
FOUNDER PHOTOS, CURATED TO THE ONES THAT CARRY THE PAGE
D2C
MELBOURNE-TO-BUYER, DIRECT
NEXT CHAPTER
have a store that doesn't yet feel like your product?
Let's restyle it — type, imagery, and flow — until it sells the way it should.