astor pharma
Identity and a B2B product catalog for a Greek health-and-beauty distributor — where the pharmacies it supplies browse the whole range by code and reorder with ease.
THE BRIEF
making the whole range easy to find — and reorder.
Astor Pharma is the health-and-beauty distribution arm of Astor Hellas — the business that supplies pharmacies across Greece with the brands people already trust, from Apivita and Bioderma to Sensodyne, across a range that runs from a face cream to an antiseptic to a blood-pressure monitor. The people who needed serving weren't shoppers; they were the pharmacies placing wholesale orders, who had to know exactly what was available and find each product's code fast. The brief was to give the distributor an identity of its own and a clean B2B catalog site — the whole range, browsable by category, every item with its code — plus the print to match, and then to keep it running.
WHAT WE DID
01
the identity
- Designed the Astor Pharma mark — a clean, trustworthy identity for a health-and-beauty distributor — with its favicon and full working set.
- Built it as a true sub-brand of Astor Hellas: the mark takes its cue from the parent Astor Hellas logo, so the pharmacy-supply arm reads as part of the same family.
02
the B2B product catalog
- Built the catalog site on WordPress — the whole distributed range organized the way a pharmacy buyer thinks: cosmetics, personal care, oral and dental, parapharmaceuticals, and health devices.
- Gave every product its code — a reference catalog a buyer scans to prepare a wholesale order, not a checkout — carried through with category art, sliders, and product-range video.
03
print & stationery
- Produced the promotional flyer that puts the range in a buyer's hands, off the screen.
- Built the branded invoice and stationery system, so the identity carries through every document that leaves the distributor.
04
maintenance & team training
- Keep the site itself in good health — WordPress core, plugin, and security updates, plus fixes when they're needed — so a catalog this size stays fast and reliable.
- Trained their team to manage the catalog content in-house: a couple of hands-on sessions, after which they add products, codes, and categories themselves.
THE OUTCOME
a distributor's whole range, made findable by the pharmacies it serves.
8
PRODUCT CATEGORIES · COSMETICS TO BLOOD-PRESSURE MONITORS
B2B
A WHOLESALE CATALOG PHARMACIES REORDER FROM, BY CODE
2
TRAINING SESSIONS · THEIR TEAM RUNS IT, WE MAINTAIN THE SITE
NEXT CHAPTER
need your whole range easy for buyers to find?
Let's build the brand and the catalog that make reordering effortless.