kafasi

A brand upgrade and a launch landing page for a Greek producer-to-consumer marketplace — two clashing logos unified into one crate mark, ready for the app's debut.

Branding & Identity Web

CLIENT

Kafasi

INDUSTRY

Technology & SaaS

SERVICES

Full Spectrum

TIMELINE

Short (1-3 months)

THE BRIEF

giving a marketplace one face in time for launch.

Kafasi connects local Greek producers directly with the people who buy from them — a marketplace on both an app and the web. The team had built the product themselves and carried it nearly to launch, wearing every hat along the way — including the brand's. On that road the identity had split in two: a detailed, illustrated produce crate on the app and a flatter wordmark on the website — two marks telling the same story differently, and neither drawn for the small sizes a brand actually lives in, from the app icon to a social avatar. With launch approaching, they handed the public face to specialists: unify the identity into one clean, scalable crate mark that says fresh, straight from the producer, and rebuild the landing page that has to turn a visitor into a user.

WHAT WE DID

one mark, from two

Unified the app's illustrated crate and the website's wordmark into a single crate symbol — clean, geometric, and legible from an app icon up to large format.
Built it out as a working system — symbol, wordmark, and horizontal lockups in full-color and reversed — so the brand reads the same across app, web header, social, and print.
Held onto what the marketplace is: the freshness and the human, friendly tone, now in a mark that says producer to consumer at a glance.

the launch landing page

Took the landing page off the founders' plate and rebuilt it as a clear, considered composition — the page the launch depends on.
Structured it to carry a visitor from the promise the mark makes to the reason to join, ready for the app to go live behind it.