gti chemical solutions
Two websites — one for the chemistry, one for the testing lab — pulled off a legacy system, rebuilt on WordPress with every page and picture carried across, and moved to the company's own cloud server: fifteen days from kickoff to live.
CLIENT
GTI Chemical Solutions
INDUSTRY
SERVICES
Focused
TIMELINE
Sprint (<1 month)
THE BRIEF
two sites, one old system, and a deadline measured in days.
GTI Chemical Solutions formulates specialty chemistry — flame retardants, durable water repellents, coatings for textiles and nonwovens — from Wellford, South Carolina, and runs a testing laboratory beside it: microbiology, analytical work, bioburden and endotoxin testing, the kind of services a customer searches for by method name. Both businesses had websites on an ageing system that nobody could easily update, and both needed to move — quickly, without losing the pages, the product information, or the search presence they already had. The brief was a rebuild, not a redesign brief: get both sites onto WordPress, onto a server the company controls, and live within the month.
WHAT WE DID
01
the rebuild
- Rebuilt both sites on WordPress from the old front ends — every page carried across, the product and service content restructured into a proper page tree, and the imagery salvaged from the legacy system or replaced where it wouldn't hold up.
- Kept the company's existing mark and produced the variants the new sites needed — a white lockup for dark headers and a favicon — so the rebuild looked like the same company, only current.
02
the two faces
- Built the chemicals site around what a formulator's customer wants to check first — coating and textile/nonwoven solutions, technical support, product development, contract manufacturing — and the lab site around its three services, antimicrobial testing, hemp testing, and consulting, with a submit-a-sample form one click from the menu.
- Wired the contact forms on both sites into the company's CRM, lead source and all, and to the owners' inboxes, so an enquiry about a water repellent or an antimicrobial test reaches a person the same day.
03
the launch
- Set both sites up on their own cloud server — an account in the company's name, so the hosting is theirs to keep — and cut the DNS over from the old host, taking both domains live on the new build.
- Added a transactional-mail service once the first form notifications started landing in spam folders, so enquiries arrive where they're expected — fifteen days from kickoff to two live sites.
THE OUTCOME
two working websites in fifteen days — and a server the company owns.
2
SITES REBUILT · CHEMICALS AND LAB SERVICES, ONE WORDPRESS STACK
15
DAYS · FROM KICKOFF TO BOTH SITES LIVE ON THEIR OWN SERVER
3
SITES MOVED IN ONE PUSH · THE TWO GTI SITES PLUS THE SISTER BRAND'S, SAME MONTH
NEXT CHAPTER
stuck on a website system nobody can update anymore?
Let's move it to WordPress, onto a server you own — pages, pictures, and search presence intact.