burroaire

A direct-to-manufacturer Shopify store for industrial pulse-jet filter bags — built to work, not to wow.

Web

CLIENT

BurroAire

INDUSTRY

Manufacturing & Industrial

SERVICES

Extended

TIMELINE

Ongoing/Retainer

THE BRIEF

cutting the industrial-filtration sales cycle down to a click.

BurroAire approached Kronikon with a clear thesis. The industrial-filtration business runs on quotes, lead times, and specialty-media conversations — and there was a segment of buyers who simply needed standard replacement filter bags for standard pulse-jet baghouses, and wanted to click and buy. The brief was to design a brand and a Shopify store that lived that thesis end to end: no quotes, no delays, transparent pricing, and a voice that spoke to industrial buyers as the professionals they are.

WHAT WE DID

verbal identity & copywriting

Formulated the brand's verbal system around a single principle — "Built to Work. Not to Wow." — carried consistently across headlines, product pages, and support content.
Wrote every page of the storefront in that voice, including the industry-fit pages, the product-page callouts, and the deliberately-honest "When BurroAire Is Not the Right Fit" section that filters out mismatched buyers before they buy.

shopify storefront

Designed and built the BurroAire Shopify store from scratch — product architecture, category structure, cart, and checkout, tuned specifically for a B2B replacement-purchase flow rather than a D2C browsing experience.
Structured every product listing around clear specifications and standard sizing so buyers can order what fits without a phone call or a quote.
Configured the shipping, payment, and account flows for repeat industrial buyers, not one-off shoppers.

site structure & tracking

Structured the site's information architecture so support content, policy pages, and product content each have a proper home and don't compete for attention.
Set up the store's measurement end to end — analytics and conversion tracking wired in, so every order and traffic source reports honestly.

photography direction

Directed the photography treatment used across the site — clean, high-contrast product shots that hold up next to any specifier's technical documentation.
Set the imagery system the catalog grows into — product close-ups for the listings, environment shots for the category and industry pages — so the store stays consistent as bags get added.