softline

A reprint that turned into a rebuild: four household packs — aluminium foil in two lengths, cling film, baking paper — checked line by line against the 2026 labelling rules, every word re-set from scratch because no design files survived, and delivered print-ready in three weeks.

Packaging

CLIENT

Softline · an Astor Hellas brand

INDUSTRY

Retail & Consumer Goods

SERVICES

Focused

TIMELINE

Sprint (<1 month)

THE BRIEF

the boxes were going back to press. the rules had moved. the files were gone.

Softline is the household line of a Thessaloniki distributor — the aluminium foil, cling film, and baking paper that sit in every kitchen drawer. The boxes needed a reprint, and a reprint is when everything gets checked: the labelling requirements for food-contact packaging had been updated for 2026, with new mandatory warnings, pictograms, and recycling marks per product and per box material. There was one more problem. The original artwork existed only as print PDFs with every letter outlined — no editable files anywhere. The brief was to keep the packs the shopper already recognises — silver foil, parchment and biscuits, green vegetables, all under the blue band and the butterfly mark — make every one of them compliant, and rebuild the artwork so it could be changed again next time without starting over.

WHAT WE DID

the audit

Checked each of the four packs against the 2026 labelling guide for its product — foil, film, baking paper — line by line: which mandatory statements were present, which were worded almost right, and which were missing altogether.
Found the gaps a shopper would never notice and an inspector would: the foil's warning against acidic and salted foods, the baking paper's maximum oven temperature and time, the film's heat and suffocation precautions, and the recycling code that depends on what the box itself is made of.

the copy

Re-set every line of copy on all four packs from scratch — uses, properties, precautions, storage — in a typeface matched to the outlined original, so the packs kept their look while the words became editable again.
Rewrote the regulatory statements to the guide's exact wording, added the EU-legislation line in Greek and English where it was required, and brought the distributor address into line with the rest of the client's range.

the marks

Added the mandatory pictograms each product was missing — not-for-consumption, maximum oven temperature, do-not-use-directly-on — and placed the recycling codes for the box and its core, with the film flagged as non-recyclable and a plain instruction to recycle the box instead.
Folded in the client's own correction round — statements removed, symbols swapped — so the artwork matched what the company was willing to put its name to.

the files

Rebuilt the artwork on the two production dielines — one retail box for the foils and the film, a longer one for the baking paper — checking the colour setup against the originals so the reprint matches what is already on the shelf.
Delivered print-ready PDFs with type outlined and images left at full resolution, plus the editable design files in a separate folder, three weeks after the first email.