xeirourgos kyziridis
Brand identity and a patient-facing website for a Thessaloniki surgeon whose practice runs from everyday procedures to some of the rarest techniques in surgical oncology.
CLIENT
Dr. Dimitrios Kyziridis
INDUSTRY
SERVICES
Extended
TIMELINE
Short (1-3 months)
THE BRIEF
giving a surgeon's rarest expertise a calm, human address.
Dr. Dimitrios Kyziridis is a Thessaloniki general surgeon whose practice spans an unusual range — from the everyday procedures every community needs to techniques few surgeons in Greece perform: cytoreductive surgery with HIPEC and PIPAC, backed by a European specialist title in peritoneal malignancy and a doctorate from the Aristotle University of Thessaloniki. The people arriving at his website span the same range — someone searching a routine complaint, and someone facing one of the hardest diagnoses of their life. The brief was to build the identity and the digital home that receives both with equal calm: clear, warm, and structured so that every condition has its own room.
WHAT WE DID
01
the identity
- Designed the practice's mark — a symbol of surgical precision drawn with the warmth a patient-facing brand requires.
- Carried it from first drafts to a final system, ready for every surface the practice meets its patients on — the website, print, and the smallest details down to the site's own favicon.
02
the patient-facing website
- Designed and built the practice's WordPress site around a specialty-first architecture — laparoscopy, thyroid and parathyroid, biliary surgery, proctology, emergencies, and the peritoneal-malignancy program — with a dedicated page for every condition, structured for the way patients actually search.
- Designed the dedicated PIPAC presentation across desktop and mobile — giving one of surgical oncology's newest techniques a page that explains it with clarity and composure.
03
the specialty icon system
- Drew a custom icon for every field of the practice — laparoscopy, thyroid surgery, biliary disease, peritoneal carcinomatosis, HIPEC, and the rest — as a single consistent line.
- Deployed the set across the site's navigation and specialty pages, so the practice reads at a glance — in any language of worry.
THE OUTCOME
a practice of rare range, given a website of equal clarity.
13+
CONDITION & PROCEDURE PAGES DESIGNED
1:1
A DRAWN ICON FOR EVERY FIELD OF PRACTICE
2
RAREST TECHNIQUES · HIPEC & PIPAC · MADE APPROACHABLE
NEXT CHAPTER
building a practice patients need to trust before they call?
Let's design the identity and the website that receive them well.