•
2019
menardi filters
The long-term design partner behind a hundred-and-ten-year industrial-filtration heritage — website, industry brochures, technical webinars, and anniversary campaigns.
CLIENT
Menardi Filters · Nederman Group
INDUSTRY
SERVICES
TIMELINE
Ongoing/Retainer
THE BRIEF
carrying a century of industrial heritage into every industry it filters.
Menardi began in 1913 in Trenton, South Carolina, processing human-hair filter mats for cottonseed oil presses — a technique that eventually set worldwide performance standards. More than a century later, and now an independent brand within the Nederman Group's Duct & Filter Technology division, Menardi engineers dry and liquid filtration solutions for cement, chemical, metal, mining, and pulp-mill industries worldwide. Kronikon has been Menardi's ongoing design partner for years — building and continuously extending their website, producing their industry brochures in English, Spanish, and Portuguese, and carrying a 110-year heritage into every campaign and channel.
WHAT WE DID
01
website design, development & maintenance
- Designed and built the Menardi Filters website — the digital home for a heritage industrial brand serving global buyers.
- Continue to maintain, enhance, and extend the site as new products, industries, and technical content come online.
- Structured the architecture so specifiers in each vertical — cement, mining, chemical, pulp-mill, metal — can navigate directly to the filtration solutions engineered for their process.
- Handle the ongoing WordPress engineering, editorial updates, and technical asset production that keep the site current.
02
industry brochure system
- Designed a modular brochure system with dedicated editions for cement, chemical, metal, mining, and pulp-mill applications.
- Delivered every brochure in English, Spanish, and Portuguese to match Menardi's global export footprint.
- Systematized case studies, product sheets, promotional mailers, and technical trifolds under a single, consistent editorial language.
03
webinar & video program
- Produced Menardi's baghouse-focused webinar series end to end — presentation design, video production, and looping intro and outro graphics.
- Delivered polished decks and recordings across technical subjects: baghouse preventative maintenance, cartridge filters, LD versus Mikrotex membranes, and more.
- Handled the campaign side of each webinar — registration graphics, audience Q&A tracking, and post-event editorial follow-through.
04
anniversary & campaign work
- Designed the Menardi 110 commemorative mark — a heritage extension of the primary identity celebrating a century-and-a-decade of industrial filtration.
- Extended the anniversary into campaign moments, editorial storytelling, and the small touches that let the milestone show up across every channel.
- Kept the ISO 9001 and ISO 14001 certification badges in native SVG across web and print, so the brand's assurances are always sharp.
THE OUTCOME
one design partner for a hundred-
and-ten-year heritage.
5
INDUSTRIES · ONE BROCHURE SYSTEM
3
LANGUAGES · ONE VOICE
4
CHANNELS · WEB · PRINT · WEBINAR · CAMPAIGN
NEXT CHAPTER
Another long-term US industrial partner with a heritage story and a full-spectrum design program. Keeps the reader in the B2B design-partnership register.
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